The Communication and Dissemination Plan is carried out under Work Package 6 ‘Communication, Dissemination and Leverage’ that serves to design and implement the communication and dissemination ARMOUR activities, including building strong relations with stakeholders and disseminating the project results across the widest possible range of audiences. It is closely related to all other activities of the ARMOUR Project and is developed as an overall strategy for using and further exploiting the activities and the outputs generated by the project.
The Communication and Dissemination Plan is developed for the purposes of effective communication of the results outside the ARMOUR Consortium. It is intended to be a live folder, which will continuously be enriched with the forthcoming project’s achievements and contributions from partners.
The Communication and Dissemination Plan aims to cover all dissemination processes throughout the project by identifying each target audience and outlining the proper communication tools to reach it. It outlines a framework for structured, continuous and productive engagement of stakeholders by presenting a detailed analysis of the target groups and appropriate communication methods/tools, logo usage, project publicity and event management guidelines for all Consortium team members and establishing criteria for measuring the impact of the dissemination processes.
The second part of the document refers to ARMOUR communication framework, providing details on each tool to be used in the process of informing and engaging ARMOUR audiences.
Furthermore, a brief explanation on ARMOUR website structure and design is presented. The website design is based on the colours of the project logo, while its structure contains two main parts: a publicly available content area, and an Intranet Section.
Another element of the ARMOUR online presence included in the communication plan is the project social media activity. The choice of social media platforms follows the needs of the main target audiences and the overall communication framework of the project and falls on Facebook and Twitter as most suitable for the purposes of ARMOUR project. A detailed justification of the use of each medium is presented, including identification of the intended target audiences.
Events form a significant part of AMOUR outputs validation and improvement process and training activities and are to take place throughout the project lifetime.
Focus groups are dedicated to mapping the challenges addressed by the project and further on – for validation of project results.
Trainings and experimental labs sessions and practices will test and further develop the project key tools while providing first-line practitioners with knowledge and specific skills.
The final public event and ad hoc events and networking activities target the project stakeholder groups.
Networking activities are also considered crucial for achievement of ARMOUR strategic goals.
Finally, the ARMOUR Communication and Dissemination Plan concludes with the envisaged measures for monitoring of the dissemination and communication plan, including monitoring the implementation of the activities, ensuring coordination and exchange of information, and providing regular and accurate updates of the dissemination levels, significance and progress.
All project deliverables, including the ARMOUR Communication and Dissemination Plan, are to be published in the ARMOUR Website’s Deliverables Section.
