A call to action should be clearly communicated, simple, doable and meaningful, and should include various elements (agency, emotional, informational, curiosity, world view, leadership, ownership and responsibility) in order to be effective.
The RAN paper, titled 'How can online communications drive offline interventions?', builds upon the lessons learned from the RAN C&N meeting ‘Communications to drive offline interventions’ and provides a set of tips and tricks that are applicable when trying to use online communications to drive offline interventions. This paper is for practitioners who are experienced in organising (successful) offline activities, as well as for communication and marketing specialists and researchers active on CVE and PVE communications.
Source: Radicalisation Awareness Network