This will be achieved through 7 social media campaigns.
Vulnerable audiences to Islamist extremism
Community heroes: Aim to provide resilience mechanisms, such as sense of community belonging or identity to vulnerable young people (aged 12-16) from Muslim communities;
Narratives of global Islam: To empower Muslim communities through specific features of Islam, such as fundamental rights based on testimonies from Muslims leaders or activists;
The true face of extremism: To present the reality of violent extremism based on former extremists, their families and friends, in order to deconstruct idealistic views.
Vulnerable audiences to far-right extremism
Conspiracy theories: From satire to danger, to demystify social myths and conspiracy theories propagated by far-right extremism through a factual and humorous tone;
What it is to be part of a far-right violent group: To share real narratives that identify the risks associated with being a former far-right violent extremist based on real experiences
General people vulnerable to polarisation and misinformation and extremism
Critical thinking tools: To teach how to critically analyse information by recognizing assumptions or implications, especially as concerns information disseminated by both traditional and social media;
Peer2Peer communication a call-to-action against extremism: To engage and reach local communities and call them to action against violent extremism.
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Source: RETHINK Project